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My Portfolio
Have a look at my previous work and find out more about what I do!
![IKEA 'Hej! We are Family' [Campaign Project]](https://static.wixstatic.com/media/966bf4_f8cab11a7929445582ff68af9ca29422~mv2.png/v1/fill/w_1,h_1,q_90/966bf4_f8cab11a7929445582ff68af9ca29422~mv2.png)
![IKEA 'Hej! We are Family' [Campaign Project]](https://static.wixstatic.com/media/966bf4_f8cab11a7929445582ff68af9ca29422~mv2.png/v1/fill/w_470,h_353,q_90/966bf4_f8cab11a7929445582ff68af9ca29422~mv2.png)
IKEA 'Hej! We are Family' [Campaign Project]
This IKEA marketing campaign is a spec project that focuses on IKEA's brand identity and promoting IKEA family membership to make the most out of the company and enjoy their experience. I tried to incorporate IKEA's casual and simple context and visual identity along with their cute and comfy elements such as their meatballs, plush toys, and the illustrative style on their manual guides, to ensure consistency and an open and chill environment to welcome new members.
I started sketching the simple black line drawings and then went onto develop further with their colour palette and item images on their website.
I started sketching the simple black line drawings and then went onto develop further with their colour palette and item images on their website.
!['Post House' Cafe [Branding]](https://static.wixstatic.com/media/966bf4_26560df58250428d9a41dd4baa9d454f~mv2.png/v1/fill/w_1,h_1,q_90/966bf4_26560df58250428d9a41dd4baa9d454f~mv2.png)
!['Post House' Cafe [Branding]](https://static.wixstatic.com/media/966bf4_26560df58250428d9a41dd4baa9d454f~mv2.png/v1/fill/w_470,h_353,q_90/966bf4_26560df58250428d9a41dd4baa9d454f~mv2.png)
'Post House' Cafe [Branding]
I have designed square banners for the 'Post House Cafe' based in Brighton. I have tried to use their earthy and warm interior as the motive and convey a more modern feeling to their brand imagery.
![Nosferatu [Film Posters]](https://static.wixstatic.com/media/966bf4_a4fd824ae2104e0c8426b102e03a0154~mv2.png/v1/fill/w_1,h_1,q_90/966bf4_a4fd824ae2104e0c8426b102e03a0154~mv2.png)
![Nosferatu [Film Posters]](https://static.wixstatic.com/media/966bf4_a4fd824ae2104e0c8426b102e03a0154~mv2.png/v1/fill/w_470,h_353,q_90/966bf4_a4fd824ae2104e0c8426b102e03a0154~mv2.png)
Nosferatu [Film Posters]
I have attempted to re-develop posters for the movie I watched and loved. By manipulating images from the film company and the creative use of Adobe Suite (Photoshop and Illustrator) I have attempted my version of the posters.
![Berthe Morisot Museum Folio [Prints Design]](https://static.wixstatic.com/media/966bf4_b95ff722778c4e16a638ff9d8ddcb4c3~mv2.png/v1/fill/w_1,h_1,q_90/966bf4_b95ff722778c4e16a638ff9d8ddcb4c3~mv2.png)
![Berthe Morisot Museum Folio [Prints Design]](https://static.wixstatic.com/media/966bf4_b95ff722778c4e16a638ff9d8ddcb4c3~mv2.png/v1/fill/w_470,h_353,q_90/966bf4_b95ff722778c4e16a638ff9d8ddcb4c3~mv2.png)
Berthe Morisot Museum Folio [Prints Design]
Folio of the artwork for Museums and Galleries to print and either offer or sell to the customers. Exclusive and elegant feel to the print. Front and Back covers as well as the Artwork folio, featuring the printing requirement format (Adobe 1998 colour, Spot Colour system and Slug measurements).
![George Mullins [Personal Branding]](https://static.wixstatic.com/media/966bf4_884e5afc14994eb78524c10d3bde401c~mv2.png/v1/fill/w_1,h_1,q_90/966bf4_884e5afc14994eb78524c10d3bde401c~mv2.png)
![George Mullins [Personal Branding]](https://static.wixstatic.com/media/966bf4_884e5afc14994eb78524c10d3bde401c~mv2.png/v1/fill/w_470,h_353,q_90/966bf4_884e5afc14994eb78524c10d3bde401c~mv2.png)
George Mullins [Personal Branding]
This is a personal promotional project for one of my friends, who wished to market himself and direct himself towards more creative sides. These are some demo examples for potential print materials.
![Phantasmagoria of Modern Ruins [Book]](https://static.wixstatic.com/media/966bf4_28e4305a88be490ea82ae2f165b67d80~mv2.png/v1/fill/w_1,h_1,q_90/966bf4_28e4305a88be490ea82ae2f165b67d80~mv2.png)
![Phantasmagoria of Modern Ruins [Book]](https://static.wixstatic.com/media/966bf4_28e4305a88be490ea82ae2f165b67d80~mv2.png/v1/fill/w_470,h_353,q_90/966bf4_28e4305a88be490ea82ae2f165b67d80~mv2.png)
Phantasmagoria of Modern Ruins [Book]
Phantasmagoria of Modern Ruins is a visual exploration of abandoned spaces, revealing their haunting beauty and layers of forgotten history. Through photography and design, the project examines the ephemeral nature of modern ruins - how they transform, decay, and become vessels of memory. By capturing these liminal spaces, the work reflects on impermanence, nostalgia, and the tension between past and present in the built environment.
![Sloshed. [Game Re-Design]](https://static.wixstatic.com/media/966bf4_7ebf105243f94b679aed7e31ef0158b1~mv2.png/v1/fill/w_1,h_1,q_90/966bf4_7ebf105243f94b679aed7e31ef0158b1~mv2.png)
![Sloshed. [Game Re-Design]](https://static.wixstatic.com/media/966bf4_7ebf105243f94b679aed7e31ef0158b1~mv2.png/v1/fill/w_470,h_353,q_90/966bf4_7ebf105243f94b679aed7e31ef0158b1~mv2.png)
Sloshed. [Game Re-Design]
This project deals with a commercial board game reimagination called "Sloshed.", which is a redesign of an existing drinking board game 'Sloshed!' It blends a variety of concepts and ideas from other games to heighten the drinking game experience and get happily drunk. Compared to the original version, it encourages a more close connection and intimate discussions for increased engagement between players. Designed with Adobe Creative Suite (Photoshop, Illustrator, and InDesign) along with my sketches on a notepad.
![#WomanLifeFreedom [Campaign Design]](https://static.wixstatic.com/media/966bf4_b0958c38d5684ddabe2553e8cab59054~mv2.png/v1/fill/w_1,h_1,q_90/966bf4_b0958c38d5684ddabe2553e8cab59054~mv2.png)
![#WomanLifeFreedom [Campaign Design]](https://static.wixstatic.com/media/966bf4_b0958c38d5684ddabe2553e8cab59054~mv2.png/v1/fill/w_470,h_353,q_90/966bf4_b0958c38d5684ddabe2553e8cab59054~mv2.png)
#WomanLifeFreedom [Campaign Design]
#WomanLifeFreedom was a charity and cause-based campaign to raise awareness and support for the heated topic of human rights protests in Iran that started in September 2022, after the death of a young Iranian Woman, Mahsa Amini, who was arrested by the morality police for not wearing hijab correctly.
I have designed the interactive piece for the campaign to increase experiential and symbolic acts that the audience can interact with, to heighten the engagement and effects of the campaign.
I have designed the interactive piece for the campaign to increase experiential and symbolic acts that the audience can interact with, to heighten the engagement and effects of the campaign.
![Brighton Dome Logo [Proposal]](https://static.wixstatic.com/media/966bf4_434feb62eedf48fbadff3cf3689efe58~mv2.png/v1/fill/w_1,h_1,q_90/966bf4_434feb62eedf48fbadff3cf3689efe58~mv2.png)
![Brighton Dome Logo [Proposal]](https://static.wixstatic.com/media/966bf4_434feb62eedf48fbadff3cf3689efe58~mv2.png/v1/fill/w_470,h_353,q_90/966bf4_434feb62eedf48fbadff3cf3689efe58~mv2.png)
Brighton Dome Logo [Proposal]
This is an experiment and a proposal for the rebranding of the Brighton Dome, the art and performance venue located in the centre of Brighton (right next to the Pavilion).
I have tried to modernise and simplify the current logo and visual branding while maintaining the identity through the use of the same colour palette.
I have tried to modernise and simplify the current logo and visual branding while maintaining the identity through the use of the same colour palette.
![1Potmagic's Albums [Cover Design]](https://static.wixstatic.com/media/966bf4_752dde56dbe04db4a171c81105e96ac3~mv2.jpg/v1/fill/w_1,h_1,q_90/966bf4_752dde56dbe04db4a171c81105e96ac3~mv2.jpg)
![1Potmagic's Albums [Cover Design]](https://static.wixstatic.com/media/966bf4_752dde56dbe04db4a171c81105e96ac3~mv2.jpg/v1/fill/w_470,h_353,q_90/966bf4_752dde56dbe04db4a171c81105e96ac3~mv2.jpg)
1Potmagic's Albums [Cover Design]
This freelance project is for an aspiring and uprising Hip-Hop duo called 1potmagic (comprised of Big O Yeno & Glitch Kid) based in Liverpool. The album covers are for their single releases.
https://open.spotify.com/artist/6jU4fzhdbkN1ucaOucZThf
https://open.spotify.com/artist/6jU4fzhdbkN1ucaOucZThf
![Radiate Your Frequency [Video]](https://static.wixstatic.com/media/966bf4_8e8525edee254dd5bb70f20157a29a27~mv2.png/v1/fill/w_1,h_1,q_90/966bf4_8e8525edee254dd5bb70f20157a29a27~mv2.png)
![Radiate Your Frequency [Video]](https://static.wixstatic.com/media/966bf4_8e8525edee254dd5bb70f20157a29a27~mv2.png/v1/fill/w_470,h_353,q_90/966bf4_8e8525edee254dd5bb70f20157a29a27~mv2.png)
Radiate Your Frequency [Video]
This is the video editing response to my project: Radiate Your Frequency. Its main theme is what is important in the design world is to be unique and adventurous in our design rather than being tamed by the convention or the aura of what is established.
It consists of 2 videos, both uploaded on my YouTube channel, inspired by outdated film reels and manipulation techniques which are then treated using Adobe Premier Pro.
*Links to videos are on the project images
It consists of 2 videos, both uploaded on my YouTube channel, inspired by outdated film reels and manipulation techniques which are then treated using Adobe Premier Pro.
*Links to videos are on the project images
![FREQUENCY [Exhibition Branding/Design]](https://static.wixstatic.com/media/966bf4_e6b4b20a358c4cfdba17270ef74d40fb~mv2.jpg/v1/fill/w_1,h_1,q_90/966bf4_e6b4b20a358c4cfdba17270ef74d40fb~mv2.jpg)
![FREQUENCY [Exhibition Branding/Design]](https://static.wixstatic.com/media/966bf4_e6b4b20a358c4cfdba17270ef74d40fb~mv2.jpg/v1/fill/w_470,h_353,q_90/966bf4_e6b4b20a358c4cfdba17270ef74d40fb~mv2.jpg)
FREQUENCY [Exhibition Branding/Design]
FREQUENCY was the University of Brighton's MA Graphic Design course’s graduate show which held its place in July 2023. I took the leading designer role in designing the exhibition branding including the posters, wall decoration, printouts and signposts. I believe it will present my ability to carry out a project involving a goal and dealing with a public audience. The logo was created by Adobe Illustrator and further manipulation has been applied using Photoshop and InDesign.
![Radiate Your Frequency [Book]](https://static.wixstatic.com/media/966bf4_378cd53ced3746168ae925c0839fd082~mv2.png/v1/fill/w_1,h_1,q_90/966bf4_378cd53ced3746168ae925c0839fd082~mv2.png)
![Radiate Your Frequency [Book]](https://static.wixstatic.com/media/966bf4_378cd53ced3746168ae925c0839fd082~mv2.png/v1/fill/w_470,h_353,q_90/966bf4_378cd53ced3746168ae925c0839fd082~mv2.png)
Radiate Your Frequency [Book]
Radiate Your Frequency is a project centred around artists’ manifestos by discovering a visual approach to enhance and interactively engage the audience with the manifested messages. Beyond the texts and ideas how graphic touches can improve and enhance the delivery and impact of manifestos.
‘RadiateYour Frequency’ (Frequency of Radiation) is my manifesto response to the project. The underlying theme is that in a multifaceted and complex world, conceptual ‘content’ or visual ‘form’ doesn’t matter much. However, commercial interest and capitalist intent favouring the reproduction of similar and generalised designs are ultimately harmful to creativity and limit the potential of designers. Therefore, we should look forward and focus on radiating our own design language, style, and content and be diverse and unique as much as possible to liberate ourselves from such constraints. It will be recognised and appreciated by the right audiences and create a more diverse environment for all.
‘RadiateYour Frequency’ (Frequency of Radiation) is my manifesto response to the project. The underlying theme is that in a multifaceted and complex world, conceptual ‘content’ or visual ‘form’ doesn’t matter much. However, commercial interest and capitalist intent favouring the reproduction of similar and generalised designs are ultimately harmful to creativity and limit the potential of designers. Therefore, we should look forward and focus on radiating our own design language, style, and content and be diverse and unique as much as possible to liberate ourselves from such constraints. It will be recognised and appreciated by the right audiences and create a more diverse environment for all.


Typeface Design
I have designed 2 typefaces during my university years to present my ideas better and uniquely. This showcases some of the application examples of my typeface RADIA and MANIFEST into a designed medium.


Nia Moon's Visual Identity & Manifesto
This part of the portfolio presents my application and development of typefaces, as well as shows my digital skills and my aesthetics in dealing with imagery and images using Adobe programs and photography as well as typeface applications. It shows the layers of my work and reflects the thought process and work procedures regarding images. I particularly prefer to deal with abstract imagery and the nuanced tone but my ability is not limited to these alone but creating more intentional illustrative works such as symbols, background patterns and more. to fit the project's aesthetics and aims. Starting from manipulating and applying effects on conventional typography using Adobe Creative Suite, I further carried on designing my typeface and blending it with images both digitally and manually to explore the effects and imagery.
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