IKEA 'Hej! We are Family' [Campaign Project]

This IKEA marketing campaign is a spec project that focuses on IKEA's brand identity and promoting IKEA family membership to make the most out of the company and enjoy their experience. I tried to incorporate IKEA's casual and simple context and visual identity along with their cute and comfy elements such as their meatballs, plush toys, and the illustrative style on their manual guides, to ensure consistency and an open and chill environment to welcome new members.
I started sketching the simple black line drawings and then went onto develop further with their colour palette and item images on their website.